MOJE. Explained
MOJE. is built on years of experience working on global brands, where I often experienced the same issue, a brief based on an unclear strategy or prepared without meaningful insights, or without understanding the regional market circumstances. Inevitably leading to lengthy, ineffective projects disconnected from real business goals.
Talking to small businesses and entrepreneurs, I often see a well-defined marketing plan is more of an afterthought, rather than part of the core business plan. Effective marketing goes far beyond posting nice content on social media. To sustain growth, marketing efforts need to be structured, intentional, and aligned with the bigger picture.
From Global Brands to Your Business
After years of shaping global and regional brands within an agency framework, I studied marketing at an MBA level with two of today’s leading marketing professors, combined their insights with my own experience, and developed a set of guidelines designed to help businesses and startups.
Analysis. Understand the brand, market, and context.
Data. Regularly. Obtaining, reviewing your own data set and reports.
Consistency. In your execution (branding, messaging)
Marketing calendar as the most useful coordination tool.
… I AM NOT ALONE
MOJE. is structured for flexibility and agility. I lead each project and activate additional resources and experts when necessary. My clients get access to the right skill sets, every engagement is designed to be efficient.
THE NAME
It was supposed to be ‘mojo’ but instead I wrote ‘moje’ and just as I was about to strike through, I noticed a familiar word.
‘MOJE’ means ‘mine’ and so it was decided that the name of MY brand would be ‘MOJE’ with the thought of focusing on YOUR brand. MOJE. is mine, all yours.
More questions?
MOJE. treats marketing as a core business function, an integral part of product development, pricing, and revenue growth.
How to best approach YOUR marketing strategy? Talk to us.
Monday – Friday, 9am – 6pm | Abu Dhabi, UAE | (551) 035 435
MOJE. 